This week we´re focusing on a report published in march by PwC about “Into Africa, the continent´s cities of opportunity”.
This excelent report concentrates on 20 of the cities that PwC judges to be among the most dynamic and focused on the future. Have a great read!
“Economic data confirmed that cities are the world’s engines of growth, and strikingly so in the developing world. In the words of the World Bank’s director of sustainable development for Africa, Jamal Saghir, “urbanisation will prove to be “the single most important transformation” for the continent in the 21st century”.
The growing and universally recognized importance of Africa in the global economy, and the massive increase of interest in the continent, makes this report not only necessary but extremely timely.
With its cities undoubtedly playing the critical role in Africa’s development over the next couple of decades at least, PwC sought to assess, based upon their Cities of Opportunity model, how they are performing, not only from a regional perspective, but also from an international one, seeing that each city must ultimately compete – and therefore prosper– not only in a local economic environment, but in a global one.
As you will read in the overview of this report, PwC believes that investment, and the search for business opportunities generally, in each city is best determined by a perspective that is informed by five factors: whether the investment is aimed at current or potential development; location; the nature of the opportunity; “must-have” or “knockout” factors; and the investment’s time scale. Read in this report how PwC explains each element in detail.
This report defends that African cities, in the unusually robust diversity and adaptability of their economic environment, both individually and as part of broader urban networks, offer extraordinary opportunities in the short, medium, and longer term, and for virtually any kind of economic enterprise, from commodities to manufacture to consumer goods to telecommunications and high tech. The consistent growth of its cities as a whole over the next decade will surely alter the continent’s socioeconomic landscape.”
Read more in “Into Africa, the continent´s cities of opportunity”
Fonte: PwC Report, Março 2015